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Cohort Baseline
30/60/90-day LTV, repeat rate, AOV, time-to-second-order.
eCommerce Brand Owners
Increase retention revenue by improving retention target 30–100% monthly with a 90-day cohort LTV sprint
We analyze your 30/60/90-day customer value, repeat purchases, and average order size. Then we run weekly retention and website tests, while using high-quality Meta ads to keep a steady flow of demand as your retention improves.
01
Flows look active
Email and SMS are running, but segmentation is thin and flows are incomplete.
02
Wins are not attributable
No clear cohort view across Shopify and Klaviyo, so the team cannot trust what moved.
03
On-site stops too early
The store is optimized for first purchase only, not rebuy and expansion.
04
Triggers are generic
Win-back, replenishment, VIP, and referral triggers are missing or too broad.
Cohort system
Cohort Baseline and Plan
In week 1, we map your retention economics and define the exact tests that move 30, 60, and 90-day LTV.
02
Targets
Leading indicator goals tied to second-order conversion and flow revenue share.
03
Test Plan
Prioritized backlog for lifecycle plus on-site retention CRO.
Artifacts you keep: dashboard template, test log, flow map
What changes in 90 days
What you get when retention is built like a system
↻
Faster second orders
Reduce time-to-rebuy with replenishment logic and post-purchase sequencing.
↑
Higher AOV
Bundles, cross-sells, and upsells placed where intent is highest.
✦
More flow revenue share
Welcome, post-purchase, win-back, VIP, referral running with segmentation.
⌁
Clear weekly reporting
Cohort dashboards and leading indicators, not opinions.
%
Less promo dependence
Retention lift driven by experience and timing, not constant discounts.
✓
Execution cadence
Weekly sprints, bi-weekly reviews, Slack async updates.
Measured proof
Your cohort dashboard becomes the source of truth
Baseline vs Sprint
Sample 90-day movement
MetricBeforeAfterLift
Repeat purchase rate18.4%27.9%+52%
90-day cohort LTV$74.20$103.80+$29.60
AOV$58.40$72.10+23.5%
Flow revenue share19%34%+15 pts
01
AuraSkin BeautyImproved CVR to 2nd order from 9.8% to 15.6% in 6 weeks.
02
Northline SupplementsLifted post-purchase AOV by 18% with bundles across 5 tests.
03
Solara Home GoodsWin-back recovered $42.3k in revenue with segmented timing.
Sprint process
The 90-day sprint, broken into 3 clear phases
01
Diagnose Days 1–10
Cohort baseline, retention leak map, targets, test plan, dashboard setup.
BaselineLeak mapDashboard
02
Build Days 11–45
Core lifecycle flows, segmentation, creative direction, on-site post-purchase offers and trust upgrades.
FlowsOffersTrust upgrades
03
Sprint and Scale Days 46–90
Weekly test sprints, leading indicator reviews, iterate what works, document the playbook.
Weekly testsReviewsPlaybook
Why choose us
Built for second orders, not vanity metrics
This is not a generic agency engagement. Retention, site experience, and reporting are tied to cohort movement.
90
Execution rhythm
Weekly sprints, bi-weekly reviews, Slack async updates.
Cohort-first measurement
Every change tied to 30/60/90-day LTV and repeat rate.
Performance assurance
If agreed day-60 leading indicator targets are missed, we keep optimizing at no additional service fee until met within scope.
Lifecycle plus on-site CRO
Flows and post-purchase UX designed together.
Shopify + Klaviyo compatible
Apply today
Ready to make repeat revenue predictable in 90 days?
If you are on Shopify and using Klaviyo, we will confirm fit, review your baseline, and outline the exact retention experiments tied to second-order lift. Limited onboarding to keep execution tight.
30/60/90-day cohort snapshot
Top retention leaks and quick wins
Suggested 90-day test sprint plan